ACFFA staffers take up the Five Easy Pieces Heart and Stroke Challenge
Staffers at the Atlantic Canada Fish Farmers Association (ACFFA) are kicking off a fun, fashion challenge today to raise money for the Heart and Stroke Foundation.
Full-time , part-time and contract staffers at the ACFFA are challenging themselves to pick only five pieces of clothing each to wear to work for the month of April. Sure, it sounds easy. But think about it – only five pieces for an entire month. ACFFA staff will collect pledges and hold fundraising activities with their members in the salmon farming industry to raise funds for the Heart and Stroke Foundation.
“We’ve all been touched by heart disease and stroke, and this is a terrific way for us to raise awareness and support research into Canada’s biggest killers,” says Pamela Parker, Executive Director of the Atlantic Canada Fish Farmers Association. “It’s a perfect fit for us. The Heart and Stroke Foundation encourages healthy lifestyle choices to reduce the risk of heart disease and stroke for men and women. Eating more heart-healthy salmon is a big part of that.”
The idea originated from the BC Salmon Farmers Association who created and launched this successful initiative in 2011. This year, they invited the ACFFA to take up the challenge, help raise funds for Heart and Stroke and spread heart-healthy messages from coast to coast.
“We’ll be able to spice up our chosen outfits with different shoes, scarves and jewelry, but we’ve got to stick to our basic five core pieces,” says Parker. “It’s going to be a challenge but we’re up for it. It’s a great cause.”
Staffers will post their progress on our Facebook page (Atlantic Fish Farmers Assoc) and tweet about it on Twitter (@AtlFishFarmers).
The ACFFA will divide the funds raised between the Heart and Stroke Foundation’s events The Heart Truth in New Brunswick and Nova Scotia’s Red Hot in the City.
For more information or if you want to get involved by pledging a donation, please email: or call us at (506) 755-3526.
The Atlantic Canada Fish Farmers Association (ACFFA) is an industry-funded association that works on behalf of the salmon farming industry in New Brunswick and Nova Scotia. The ACFFA represents 95 per cent of salmon production in the Maritime region in addition to a wide range of supporting companies and organizations.
For more information, please contact: