Letang, NB - Staffers at the Atlantic Canada Fish Farmers Association (ACFFA) will kick off their 2nd Annual Five Easy Pieces fashion challenge today to raise money for the Heart and Stroke Foundation.
ACFFA staffers are challenging themselves to pick only five pieces of clothing each to wear to work for the month of April. They’ll collect pledges and hold fundraising activities with their members in the salmon farming industry to raise funds for the Heart and Stroke Foundation.
“We’ve got a small staff, but we’re still hoping we can top the $3,000 we raised last year,” says Pamela Parker, Executive Director of the Atlantic Canada Fish Farmers Association. “Every ACFFA staffer has been touched by heart and stroke in some way as well as the many people who work in our industry. We want to do what we can to support research and to raise awareness about one of Canada’s biggest killers.”
The idea originated from the BC Salmon Farmers Association who created and launched this successful initiative in 2011. Last year, they invited the ACFFA to take up the challenge, help raise funds for Heart and Stroke and spread heart-healthy messages from coast to coast.
“The Heart and Stroke Foundation encourages healthy lifestyle choices to reduce the risk of heart disease and stroke for men and women. Eating more heart-healthy foods like salmon is a big part of that,” says Parker.
Parker says she and her staff choose their five clothing pieces wisely because they’ll have to make those items work for events ranging from farm tours to business meetings to receptions. Staffers will be able to spice up their chosen outfits with different shoes, scarves and jewelry, but they will stick to their basic five core pieces for the month.
“We’ll be doing a lot of laundry,” she says. “But it’s for a great cause.”
Staffers will post their progress on our Facebook page (Atlantic Fish Farmers Assoc) and tweet about it on Twitter (@AtlFishFarmers).
For more information or if you want to get involved by pledging a donation, please email: info@atlanticfishfarmers.com or call us at (506) 755-3526.
The Atlantic Canada Fish Farmers Association (ACFFA) is an
industry-funded association working on behalf of the salmon farming industry in New Brunswick and Nova Scotia. The ACFFA represents salmon producers in addition to a wide range of supporting companies and organizations. Salmon farming employs over 3,000 people in our region and generates over $330 million to our provincial economies.
For more information, please contact:
Pamela Parker
Executive Director
Ph: 506-755-3526
Email: p.parker@atlanticfishfarmers.com